Confession time: I’m a bit of a makeup hoarder. I’ve always loved makeup (I was a teen during Beauty Bloggers heyday) and still find immense joy in discovering a new glitzy eye shimmer or hardworking primer. The perfect pillowy-soft liquid lip? I’ll take one in every colour! A brow gel that delivers lamination-level hold? Three please! You get the picture..
But after spending a decade road-testing, collecting and curating my dream collection, my cupboard is full. Think less Sofia Coppola messy-chic and more back-cupboard-of-Sephora scary. So I’ve spent the better part of the last 4 months Marie Kondo-ing my space. I’ve culled my 100+ lipstick collection to a not-so-humble-but-still-an-improvement 40 and tossed out all foundations over 3 years old (please don’t tell my derm I was still using them). There’s a whole lot more room in my cupboard, but I’ve challenged myself to only bring home the products that give me joy and that I genuinely need. Instead of trialling a whole lipliner range, one shade will do and my mascaras rotate on a need-only basis.
Which brings me to now, It’s Amazon Prime Day (running till Sunday) and there are LOTS of very tempting beauty bargains. You can save hundreds on Dyson’s illustrious hair tool range and haute fragrances feel more accessible than ever. But it’s the makeup category that feels particularly dangerous to me. The site is brimming with juicy 50% off deals and ridiculously discounted luxe-goods. But true to my new mantra, I’m only restocking the products I desperately need and/or bring me joy (I still need to have some excitement okay).
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