Brooke Shields holds many titles — actress, model, author and more recently hair care brand founder. “I started my platform, Beginning Is Now, during Covid to create an online community for women during a time of uncertainty in the world,” Shields says. “When I asked my community what they were looking for or a product that they wanted, all conversations led back to hair.” Enter Commence: the hair care line geared towards women over 40 that Shields launched earlier this year.
As Shields explains, most of the women over 40 in her online community were experiencing the same hair struggles. “Between hot tools, chemical processes and daily environmental exposure, hair damage and the need for prevention and repair starts as early as the teens and persists throughout the 20s and 30s,” Shields says. “But after 40, biological hair changes enter the picture.”
Among those changes Shields notes is hair thinning, dryness and slowed hair growth. “Popular solutions like reparative and bond-building treatments address damage along the strand without getting to the root cause, which can leave the hair still and brittle with overuse.” Commence currently offers six products, designed to address those different needs, including a leave-in conditioner, a detoxifying shampoo and a moisturizing conditioner formulated with probiotics.
Ahead, we spoke with Shields about her favorite beauty products.
Grande Cosmetics GrandeLashMD Lash-Enhancing Serum
When Shields shared her beauty essentials with us in 2022, this lash serum from Grande Cosmetics was one of her must-have products with Shields noting, “My lashes are so much healthier and thicker since I started using this amazing product.” Two years on, she’s still a fan of this serum, which includes ingredients like hyaluronic acid and vitamin E to nourish and promote lash growth.
Read our review
From $36 at Amazon
From $36 at Sephora
MAC MACstack Mascara
One of Shields’ favorite makeup products is MAC’s MACstack Mascara. According to her, it “looks great, doesn’t clump and [is] so easy to remove.” Available in black and brown, the mascara offers 24 hours of wear and is formulated to be buildable and clump-resistant.
$29 at Nordstrom
$29 at Ulta
$29 at Mac Cosmetics
Epic Light Lip Flip Treatment Balm
When it comes to lip products, Shields is a fan of Epic Light’s Lip Flip Treatment Balm, which she says is “very hydrating and has staying power.” Formulated to hydrate lips and smooth fine lines while stimulating collagen production, the lip treatment can be worn on its own, under other lip products or used as a mask.
$22 at Amazon
$22 at Epic Light
Commence 2-In-1 Instant Dry Shampoo
“I can’t live without my Commence products,” Shields says. “Each product is designed to specifically target a hair need or concern for over 40. One product that I always have on me is the 2-In-1 Instant Shampoo when I need any extra volume or to save a one to even three day-old blow out.” Created to moisturize dry scalp areas while absorbing excess oil, this lightweight dry shampoo comes in powder form and is benzene-free.
$21 at Commence
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